Lol, is this the best Coca Cola commercial disguised as a Harvard infomercial?

on the Michelin ad - duh! thats what consumers are supposed to see/think/feel, its not a fucking metaphor

You put too much weight on business's ability to coerce people's behavior against their will. People are given free will .. and the freedom to excercise good judgement and vote with their wallets .. bacause they seek to satisfy their own deepest needs, wants or desires.

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Absolutely disgusting. Zaltman is another ideologue in the tradition of Edward Bernays, nephew & abuser of Freuds theories on the unconscious. Advertising is tantamount to emotional blackmail. The adverts aim to 1) exploit the hyper controlled state of childhood by appealing to their sense of fantasy, followed by 2) the hijacking of parent-child bond (the child appeals to buy) in order to return a PROFIT. All we are to these people are potential coin-shitting machines! Reification at large!

brilliant

i see it

Harward BS!!

There are so many variables that shape our preferences, from childhood through to an adult, this is a very revealing method that seems to cut through those variables to reveal the core thoughts and feelings.ToniHD

Great video. Thank you very much!

In this interview, Dr. Zaltman provides a good primer on deep metaphors, the powerful unconscious viewing lenses that shape what people think, hear, say, and do. His latest book, "Marketing Metaphoria," offers much greater detail on these concepts.