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Video: Pre-Roll Online Video Ads Work, Break Media Study Shows
Author: B
Description: The vast majority of online video viewers are watching pre-roll and overlay ads, a study released today by Break Media and Panache shows. Completion rates for 15-second pre-roll ads were 87 percent, and 77 percent viewed campaigns with overlay ads for at least 15 seconds.Break Media used Break.com's monthly audience of 17 million 18-34-year old men as guinea pigs for the 11-week study, and adverti...
Duration: 1 seconds
Date: Mié 12-31-1969 18:00
Rated:
Played: 4 times
Tags: break media panache pre-roll tremor
Total comments: 3
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3 comments from YouTube
> LanceCampeau said on 11-26-2009 at 10:19:
Give me a break... a pre roll ad is the EXACT same thing as a fucking pop up ad... I can't close the page fast enough. I will NEVER sit through ANY pre roll ads. I come to the net to be in control of what I'm watching. I fucking hate TV and its bullshit ads ads ads.... youtube with pre roll ads = massive loss of interest and appeal

> LeuerDuSoleil said on 09-13-2009 at 00:48:
for me it depends on the vid. If I'm not absolutely dying to see the clip, I won't sit through the ad either. Of particular note is how long the video itself is, I will not sit through a 30-second ad on a 2-10 minute video regularly.

> apeacock said on 08-19-2009 at 17:42:
87% of people HAD to watch them, did you ask what the perception of the pre-roll was. You can sit through one, and still be annoyed. Pre-Roll will kill YouTube.You are wrong, and do not know what you are talking about regardless of how many blue blazers you wear.

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