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Video: Example of eye-tracking on Universal Search
Author: G
Description: Example of eye-tracking on Google Universal Search results for [how to tie a tie]. This shows in real time how a participant in a user study scanned the page. The larger the dot gets, the longer the user was looking at that specific location.
Duration: 2 seconds
Date: MiƩ 12-31-1969 18:00
Rated: 4
Played: 1 times
Tags: UX user experience usability eye tracking universal search
Total comments: 20
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20 comments from YouTube
> navethechimp said on 11-24-2009 at 01:15:
There has been some research done by psychologist Catherine Reed that shows we direct more attention to areas of our visual field that are near our hands. This makes sense as an improvement to the allocation of our limited attention.

> navethechimp said on 11-24-2009 at 01:14:
Why just the hands though? I can't help but think other "effectors" (things to point with) can implicitly acquire that characteristic that hands. I think Reed has done follow ups on this issue, but I don't know the results.Anyway, watch the mouse movement and how it relates often extraneously follows eye movement.

> Myzelfa said on 05-04-2009 at 01:53:
It's actually slower than I expected.

> crazyfreakypunk said on 03-11-2009 at 21:52:
damn eyes move fast

> sharpezor said on 02-27-2009 at 16:47:
if be neat to see what people are looking at when viewing a pic of a hot woman

> supertrinko said on 02-27-2009 at 11:08:
a ha!.... fail

> mikeJ334 said on 02-20-2009 at 18:26:
There were no ads.

> suprvideo said on 02-19-2009 at 22:53:
Very cool technology. I like the way the dot expands as the gaze dwells longer.

> gonholiday said on 02-15-2009 at 05:12:
Ohh my God that's sick xD

> procax0 said on 02-13-2009 at 22:34:
haha just watched a vid by Google saying to install chrome and now this vid, not even two weeks old, is with internet explorer...awesome!

> MentalSentinel said on 02-12-2009 at 19:30:
This idiot even looked at the ads.

> glenn93454 said on 02-10-2009 at 02:33:
Rad. Especially combined with heat mapping...

> TheDeadlyKind said on 02-10-2009 at 01:19:
I can see how this could be of great use to the physically impaired, say, persons with out the use of their arm(s). Certainly a technology worth exploring.

> Walkthroughs14 said on 02-08-2009 at 16:03:
This lets us see how our study participants scan the search results page, and is the next best thing to actually being able to read their minds. Of course, eye-tracking does not really tell them what we are thinking, but it gives us a good idea of which parts of the page they are thinking about.

> Walkthroughs14 said on 02-08-2009 at 16:03:
You might find it difficult to answer these questions. You probably did not pay attention to where you were looking on the page and you most likely only used a few seconds to visually scan the results. Google's User Experience Research team has found that people evaluate the search results page so quickly that they make most of their decisions unconsciously. To help us get some insight into this split-second decision-making process, they use eye-tracking equipment in their usability labs.

> SauronsEye said on 02-07-2009 at 18:34:
That's so obvious.From a standing start, for the eyes to look up, they start at "eye level" so they'll see the stuff at eye levelFrom a standing start, when the eyes look down, they'll see the stuff at "eye level". and if you're scanning up and down, the place the eyes cover most is at "eye level". Thus the items at "eye level" receive the most exposure and therefore the most purchases.Even if you hear about a product you want but can't find on the shelf, how do you buy it?

> nephersir7 said on 02-07-2009 at 15:58:
Its not because you use Google Chrome that you should lack respect for Mozilla Firefox. They are both very fast, secure and powerful browsers....

> alsqr said on 02-07-2009 at 14:02:
FIREFOX FOR FAGS

> iTracking said on 02-07-2009 at 09:39:
well, there is. I think you forget one factor though - the price. The hardware used for this study has a negligable latency, but it's quite expensive. If you still want to buy one, google eye tracking...

> tzarius said on 02-07-2009 at 06:32:
The video demonstrates the speed that the eyes move over the screen - if there were hardware that could do this without noticeable latency and without taking much CPU time, then convert it into mouse emulation, I would buy it in a heartbeat.

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