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Video: Dove - Evolution Commercial (higher quality)
Author: z
Description: Reginald Pike's Yael Staav takes us from model to billboard in under 60 seconds in this impressive new spot from Dove.Credits:Agency: Ogilvy & Mather, TorontoCo-CCOs: Nancy Vonk & Janet KestinACD/Writer/Art Director: Tim PiperProduction Company: Reginald PikeDirector: Yael StaavMusic: Vapor Music, Toronto
Duration: 7 seconds
Date: MiƩ 12-31-1969 18:00
Rated: 4
Played: 2 times
Tags: selfesteem gender fashion image beauty commercial model girls makeup cool
Total comments: 20
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20 comments from YouTube
> loganakalg said on 12-07-2009 at 00:40:
The Flashbulb - Passage D Unfortunately if you are like me this version is too much drum and bass. I would love to hear the pure piano version. I was learning it a year ago but I could not do it well enough.

> radioheadxoxoslash said on 12-06-2009 at 22:08:
at least they're trying to show how blind the world is because of media. because of technology, people get a way with things...and it's usually 100% of the time, just for money. even if it means showing fake ads to the world.

> anthonyeshore said on 12-04-2009 at 13:06:
Welcome to the world of advertising

> anthonyeshore said on 12-04-2009 at 13:05:
She was very pretty before the make-up but sadly pretty doesn't sell, stunning does. And before I receive a barrage of abuse I am a marketing exec and know most of the tricks but still get influenced. If my industry is doing its job properly we will manage to influence your opinion without you even realising it.

> ogkiller88 said on 12-03-2009 at 22:22:
Ya i feel this is just a marketing strategy (trick) of dove.... I don't blame them, it's pure business :P

> verakeijsers said on 12-03-2009 at 18:46:
this is really not normal.. and that 98% of the photos in magazines is photoshoped is not normal too. they al say 'natural beauty' and shit like that, but actually non of that shit is true. great to hear.. they're just joking with us in fact.

> edwin8126 said on 12-03-2009 at 13:50:
what irony. dove could've used photoshop too. yet they're showing this.

> TheSlaYeR7 said on 12-03-2009 at 12:36:
Music name?

> jerryhello100 said on 12-03-2009 at 01:21:
No, I'm not retarded, it was a Joke. I just think it is ridiculous to be influenced by what you see on TV. I didn't realize people were so sensitive.

> jerryhello100 said on 12-03-2009 at 01:19:
It might be easier to get sexy girls to begin with.

> matty2k001 said on 12-03-2009 at 00:03:
are you retarded? Sorry that i didn't ask that in a more proper manner...but damn...

> littlemissmoga said on 12-02-2009 at 02:35:
Are you trying to be funny? OF COURSE IT ISNT ABOUT THE FOUNDATION! duh. Its just showing how the modeling industry can change somone to make them almost inhumanly perfect. Its actually pretty amazing; and sad at the same time....

> iluvpurple911 said on 12-01-2009 at 23:43:
Well, when you think about it, the billboard was for foundation and they didn't edit her skin with photoshop it was just the power of the foundation, so, that's not really deceptive towards the product, because that actually is some good foundation :)

> anirak90 said on 12-01-2009 at 23:19:
98% of what we see in magazines is photoshopped.

> Lazytownlove said on 11-29-2009 at 23:33:
She was pretty even before the makeup. Photoshop goes too far.What exactly was the purpose of enlarging her neck and rearranging her eyes? There was no reason to, but they can, and they will.So basically now-a-days, if you're not a size two and under, you're a fat person.

> liquidice1980 said on 11-28-2009 at 10:49:
@96ami96c'mon.. how many people do you know that actually think they will look like that from using a dove product. it's more about customer awareness and developing a knowledge of what reality is over what dove tries to portray. no one said "this is what you will look like" they have just photoshopped a woman to look a lot better for their campaign.

> dagginsful said on 11-27-2009 at 23:33:
This video is spot on, but Dove honestly doesn't care about how women feel. They just want to sell products, and this commercial appeals to alot of people. This video has a good message but the fact that it was made by a company that sells beauty products kinda ruined it for me.Nice try though.

> 96ami96 said on 11-27-2009 at 20:08:
It's still lying to their audience. The people are wasting money on something that will have no effect like they show what so ever.

> 96ami96 said on 11-27-2009 at 20:00:
No this happens all the time.

> poeboi911 said on 11-26-2009 at 22:16:
at first she looked like Uhh...than like nuhh.....than like oh!.... than like Woo!!!

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